The procedure of identifying, diagnosing and minimizing or eliminating crucial casting defects is important for a foundry to run in a low-cost, and high-efficiency mode. It can disprove incorrect conventional wisdom and show that unexpected methods are actually the best way to move forward.
A few highly intertwined terms are used by marketing and sales that are separable only for the sake of understanding the concepts. In practice they are pursued together. “Reputation management” is one of those terms, and “brand” is another.